On Wednesday, April 28,2010, Baskin-Robbins shops across the country will team up with the National Fallen Firefighters Foundation to host a 31 Cent Scoop Night from 5:00 pm-10:00 pm. Baskin-Robbins franchisees will reduce prices of ice cream to 31 cents to honor America's firefighters.

Last year's event was a huge success with more than 600 fire stations and fire service organizations participating in the event to raise money and awareness for local fire programs. Baskin-Robbins served over 4 million scoops of ice cream in 5 hours and we need your help to make this night even more successful and help more fire organizations.

This year the Baskin-Robbins Community Foundation is donating $100,000 to the National Fallen Fire Fighters Foundation.

Please visit the following links for more details:

Learn about the National Fallen Firefighters Foundation at http://www.firehero.org

Baskin-Robbins 31 Cent Scoop Night: http://www.baskinrobbins.com/Spotlight/31CentScoopNight.aspx

Click here to find a Baskin-Robbins near you: http://www.baskinrobbins.com/StoreLocator/prxinput.aspx